Graphic designer Amy Wolkow, who also makes graphic shirts for the likes of Target, Kmart, and Target, told Business Insider that she’s always seen a woman as a visual asset and a representation of what women want.
“I always feel like it’s important to have a visual presence on a business’ website,” Wolkovitz said.
“It’s really important to show the woman’s full personality.”
For Wolkows designs, she draws on her own personal experience with being a woman of color in the workplace.
As a black woman in the entertainment industry, Wolkowitz said, she was often told that she was “too white,” and that her designs lacked the “woman” element of women in graphic design.
When Wolkowski was a student at the University of California, Berkeley, she studied graphic design, graphic arts, and graphic design history.
“That’s where my journey began,” Wolowitz said.
“One of the things that’s been very important to me, and that I’m really proud of, is that I didn’t have to learn to be a professional graphic designer.”
Wolkóws first graphic design work was for a company called Vibe, a jewelry company she started working for in 2012.
She worked there for three years and then decided to move on to Target, where she began working on her first graphic sweatshop.
“When I first started, I had a few ideas for graphic designs,” Wolinow said.
But she eventually realized that her graphic design ideas would not fit in the Target store.
“And I was like, I’m not a good graphic designer.
I’m just not good at this.”
Wolkow then realized that Target wanted to make sure that women of color were included in their designs.
“My first design was an homage to a women of colour,” she said.
Target wanted Wolkowsky to create a shirt that showed a woman in her 20s.
“At the time, Target was all about diversity and inclusion,” she explained.
“I think that’s really what was important to them.
They wanted to include me, they wanted to see a woman, and they wanted a product that they would be proud of.”
Target also wanted to have the shirt with a woman on it.
“They wanted to put a woman across the top of it, but they didn’t want me to be the one doing the embroidery,” Wrolows explained.
The designer said she wanted to do a shirt for women that was made of cotton and felt warm.
“We wanted a fabric that felt comfortable, that felt like you could wear it on your shoulder, that looked like you were wearing it in a sweatshirt.”
When Wolinows first saw the shirt, she had no idea what to expect.
“But I was so excited,” she recalled.
“That shirt was a huge moment in my life.
I started working with Target, and it was a beautiful experience.”
Wolows designs have been featured in magazines such as Glamour, Women’s Wear Daily, Glamor and Essence.
She said she feels she has been honored by Target and is “so thankful for the opportunity to be able to bring women of all races and gender identities to their products.”
Wolinows design for the women of Target is still being produced, but the store has launched a campaign for women of different races and genders to buy a shirt.
Target is also offering a shirt in her likeness for $20.
Wolkows design has also been featured on Vogue, Marie Claire, Esquire, Marie Stopes, and The Huffington Post.
She has also won several awards, including the 2017 Image Award for “Female Graphic Design.”
The graphic sweatshopper is also making its way onto clothing stores in the U.S. and Europe.